Privacy

This page and its sub-pages tell you everything you need to know about how PEAK VITALITY and/or its affiliates protect the personal data we process and control relating to you (“your personal data”; “your data”) and which rights you have in relation to the processing of your personal data. Below, we first give a general description of how PEAK VITALITY protects your personal data. Further below, we also include specific information on the following:

1. How does PEAK VITALITY protect your personal data?

PEAK VITALITY attaches great importance to your right to privacy and the protection of your personal data. We want you to feel secure that when you deal with PEAK VITALITY, your personal data are in good hands.

PEAK VITALITY protects your personal data in accordance with applicable laws and our data privacy policies. In addition, PEAK VITALITY maintains the appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access, or accidental or unlawful destruction of or damage thereto.

The following sections provide further details as to how PEAK VITALITY processes your personal data:

Which categories of personal data do we collect and how do we process such personal data?

We collect personal data of our employees, potential employees, clients, suppliers, business contacts, shareholders, and website users. If the data we collect are not listed in this privacy statement, we will give individuals (when required by law) appropriate notice of which other data will be collected and how they will be used.

Except for certain information that is required by law, your decision to provide any personal data to us is voluntary. You will therefore not be subject to adverse consequences if you do not wish to provide us with your personal data. However, please note that if you do not provide certain information, we may not be able to accomplish some or all of the purposes outlined in this privacy statement, and you may not be able to use certain tools and systems which require the use of such personal data.

If you provide us with personal data of another person (for instance, a potential employee/referral), you are responsible for ensuring that such person is made aware of the information contained in this privacy statement and that the person has given you his/her consent for sharing the information with PEAK VITALITY.

The above-mentioned categories of personal data have been obtained either directly from you (for example, when you provide information to sign up for a newsletter or register to comment on a forum website) or indirectly from certain third parties (for example, through our website’s technology). Such third parties include our affiliates, public authorities, public websites and social media, suppliers, and vendors.

For which purposes and on which legal basis do we use your personal data? 

PEAK VITALITY uses your personal data only where required for specific purposes. Please click here for (i) a list of the purposes for which PEAK VITALITY uses your personal data and (ii) an overview of the legal basis for each such purpose.

Where the above table states that we rely on our legitimate interests for a given purpose, we are of the opinion that our legitimate interests are not overridden by your interests, rights or freedoms, given (i) the transparency we provide on the processing activity, (ii) our privacy by design approach, (iii) our regular privacy reviews and (iv) the rights you have in relation to the processing activity. Please contact us, if you wish to obtain further information on this balancing test approach.

We will process your personal data for the purposes mentioned above based on your prior consent, to the extent such consent is mandatory under applicable laws.

We will not use your personal data for purposes that are incompatible with the purposes of which you have been informed, unless it is required or authorized by law, or it is in your own vital interest (e.g. in case of a medical emergency) to do so.

Will we share your personal data with third parties? 

We may transfer personal data to our service providers, professional advisors, public and governmental authorities or third parties in connection with a (potential) corporate or commercial transaction. Such third parties may be located in other countries. Before we do so, we shall take the necessary steps to ensure that your personal data will be given adequate protection as required by relevant data privacy laws and PEAK VITALITY’s internal policies.

Unless you are otherwise notified, any transfers of your personal data from within the European Economic Area (EEA) to third parties outside the EEA will be based on an adequacy decision or are governed by the standard contractual clauses (a copy of which can be obtained through the contact information included below). Any other non-EEA related transfers of your personal data, will take place in accordance with the appropriate international data transfer mechanisms and standards.

What about sensitive data? 

We do not generally seek to collect sensitive data (also known as special categories) through this site or otherwise. In the limited cases where we do seek to collect such data, we will do this in accordance with data privacy law requirements and/or ask for your consent.

The term “sensitive data” refers to the various categories of personal data identified by data privacy laws as requiring special treatment, including in some circumstances the need to obtain explicit consent from you. These categories include racial or ethnic origin, political opinions, religious, philosophical or other similar beliefs, membership of a trade union, physical or mental health, biometric or genetic data, sexual life or orientation, or criminal convictions and offenses (including information about suspected criminal activities).

What about data security? 

We maintain organizational, physical and technical security arrangements for all the personal data we hold. We have protocols, controls and relevant policies, procedures and guidance to maintain these arrangements taking into account the risks associated with the categories of personal data and the processing we undertake.

We adopt market leading security measures to protect your personal data.

Regarding your use of our websites, you should understand that the open nature of the internet is such that information and personal data flows over networks connecting you to our systems without security measures and may be accessed and used by people other than those for whom the data are intended.

Where will your personal data be processed? 

As a national organization with offices and operations throughout the United States, personal data we collect may be transferred or be accessible throughout PEAK VITALITY’s business and between its entities and affiliates.

Any such transfers throughout PEAK VITALITY’s business take place in accordance with the applicable data privacy laws.

How long will your personal data be retained by PEAK VITALITY? 

We will retain your personal data only for as long as is necessary. We maintain specific records management and retention policies and procedures, so that personal data are deleted after a reasonable time according to the following retention criteria:

  • We retain your data as long as we have an ongoing relationship with you (in particular, if you have an account with us).
  • We will only keep the data while your account is active or for as long as needed to provide services to you.
  • We retain your data for as long as needed in order to comply with our global legal and contractual obligations.

 

Which rights do you have with respect to the processing of your personal data? 

You are entitled (in the circumstances and under the conditions, and subject to the exceptions, set out in applicable law) to:

  • Request access to the personal data we process about you: this right entitles you to know whether we hold personal data about you and, if we do, to obtain information on and a copy of that personal data.
  • Request a rectification of your personal data: this right entitles you to have your personal data be corrected if it is inaccurate or incomplete.
  • Object to the processing of your personal data: this right entitles you to request that PEAK VITALITY no longer processes your personal data.
  • Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, including where such personal data would no longer be necessary to achieve the purposes.
  • Request the restriction of the processing of your personal data: this right entitles you to request that PEAK VITALITY only processes your personal data in limited circumstances, including with your consent.
  • Request portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of personal data that you have provided to PEAK VITALITY or request PEAK VITALITY to transmit such personal data to another data controller.

To the extent that the processing of your personal data is based on your consent, you have the right to withdraw such consent at any time by contacting us on our contact form. Please note that this will not affect PEAK VITALITY’s right to process personal data obtained prior to the withdrawal of your consent, or its right to continue parts of the processing based on other legal bases than your consent.

If, despite our commitment and efforts to protect your personal data, you believe that your data privacy rights have been violated, we encourage and welcome individuals to come to PEAK VITALITY first to seek resolution of any complaint. You have the right at all times to register a complaint directly with the relevant supervisory authority or to make a claim against PEAK VITALITY with a competent court (either in the country where you live, the country where you work or the country where you deem that data privacy law has been infringed).

2. How do we use personal data when you visit PEAK VITALITY’S website? 

In addition to the information set out above, the following sections describe how we use personal data when you visit PEAK VITALITY’s website:

Which personal data do we gather? 

PEAK VITALITY collects personal data at its websites in two ways: (1) directly (for example, when you provide personal data to sign up for a newsletter or register to comment on a forum website); and (2) indirectly (for example, through our website’s technology).

We may collect and process the following personal data:

  • Personal data that you provide by filling in forms on our website. This includes registering to use the website, subscribing to services, newsletters and alerts, registering for a conference or requesting a white paper or further information. Pages that collect this type of personal data may provide further information as to why your personal data are needed and how it will be used. It is completely up to you whether you want to provide it.
  • If you contact us, we may keep a record of that correspondence.
  • We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Any postings, comments or other content that you upload or post to an PEAK VITALITY website.
  • Our website collects personal data about your computer, including (where available) your IP address, operating system and browser type, for system administration, to filter traffic, to look up user domains and to report on statistics.
  • Details of your visits to our website, the pages you view and resources you access or download, including but not limited to, traffic data, location data, weblogs and other communication data. Please see the Cookies section below for more information.

 

Do we include (links to) websites and programs of third parties? 

Our websites may include:

  • Links to and from the sites of our partner networks, advertisers and affiliates.
  • Certain programs (widgets and apps) of third parties. Where this is the case, note that such third parties may process your personal data collected through such programs for their own purposes.

 

We do not accept any responsibility or liability for such third parties’ sites or programs. Please check such third parties’ terms of use and privacy statements before using and providing any information to such third parties’ sites and programs.

How do we use personal data that we collect from our site?

We use personal data for the purposes to provide you with information you request, process online job applications, and for other purposes which we would describe to you at the point where it is collected. For example:

  • To fulfill your requests for white papers, articles, newsletters or other content.
  • For surveys or research questionnaires.
  • To personalize your experience at our website.
  • To contact you for marketing purposes where you have agreed to this.

 

We analyze your IP and browser information to determine what is most effective about our website, to help us identify ways to improve it and make it more effective. Please see the Cookies section below for more information.

3. How do we use personal data for marketing purposes? 

In addition to the information set out above, the following sections describe how we use personal data for marketing purposes: we can place cookies and other similar technologies on your device as explained in our Cookies section below.  

What are the sources of marketing data?

The bulk of the personal data we collect and use for marketing purposes relates to individual employees of our clients and other companies with which we have an existing business relationship. We may also obtain contact information from public sources, including content made public at social media websites, to make an initial contact with a relevant individual at a client or other company.

Do we send targeted e-mails? 

We send commercial e-mail to individuals at our client or other companies with whom we want to develop or maintain a business relationship in accordance with applicable marketing laws. Our targeted e-mail messages typically include web beacons, cookies, and similar technologies that allow us to know whether you open, read, or delete the message, and links you may click. When you click a link in a marketing e-mail you receive from PEAK VITALITY, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site. In any case, if you tell us that you do not wish to receive such communications from us, we will respect your wishes. If you would prefer not to receive marketing-related communications from us, we provide unsubscribe options which will allow you to opt-out of such communications.

Targeted e-mails from PEAK VITALITY may include additional data privacy information, as required by applicable laws.

Do we maintain customer relationship management (CRM) databases? 

Like most companies, PEAK VITALITY uses customer relationship management (CRM) database technology to manage and track our marketing efforts. Our CRM databases include personal data belonging to individuals at our client and other companies with whom we already have a business relationship or want to develop one. The personal data used for these purposes includes relevant business information, such as: contact data, publicly available information (e.g. board membership, published articles, press releases, your public posts on social media sites if relevant for business purpose), your responses to targeted e-mail (including web activity following links from our e-mails), website activity of registered users of our website, and other business information included by PEAK VITALITY professionals based on their personal interactions with you. If you wish to be excluded from our CRM databases, please contact us.

Do we combine and analyze personal data?

We may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you (this includes information collected across our different websites such as our careers and corporate sites and information collected when you sign-up or log on to our sites or connect to our sites using your social media credentials (such as LinkedIn and Xing). We combine this data to better assess your experience with PEAK VITALITY and to perform the other activities described throughout our privacy policy.

Do we share personal data with third parties? 

In addition to the third parties mentioned in the section, we may share your personal data with marketing agencies.

A list of these potential marketing agencies can be requested via email.

What are your rights regarding marketing communications? 

You can exercise your right to prevent marketing communications to you by checking certain boxes on the forms we use to collect your personal data, or by utilizing opt-out mechanisms in e-mails we send to you. You can also exercise the right to discontinue marketing communications to you, or to have your personal data removed from our customer relationship management (CRM) databases at any time by contacting us. In such cases, we will retain minimum personal data to note that you opted out in order to avoid contacting you again.

4. COOKIES

Cookies may be either “persistent” cookies or “session” cookies. The Website uses both persistent and session cookies. 

A persistent cookie consists of a text file sent by a web server to a web browser, which allows us to collect and analyze (on an anonymous basis) traffic and use of the Website, monitor the system and improve operating performance, for example, store your preferences to enhance your subsequent visits. It will not be automatically deleted when the browser is closed but is stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). 

A session cookie is essential to ensure the correct functioning of the Website and is used to manage registration/login and access to reserved features. It is stored temporarily during a browsing session will expire at the end of the user session, when the web browser is closed.  This Website uses both persistent and session cookies.

A complete list of the cookies we use is set out in the table at the end of this policy.  This list (together with the rest of this policy) is subject to change from time to time. 

Our use of cookies 

We do not automatically capture or store personal information from browsers to the Website, other than to log your IP address (which in certain circumstances will be your personal data) and session information such as the duration of the visit to our site and the nature of the browser used.  This information is used only for administration of the Website and in the compilation of statistics which we use for analysis to improve the Website and understand in general terms who uses our Website.

Cookies may be required to allow you to access and participate in certain areas of the Website. Once you have closed your browser, this type of cookie is deactivated.  Like all cookies, you can remove or block particular cookies at any time (see below).

Your cookie choices 

Most browsers will allow you to alter the settings used for cookies and to disable and enable them as you require. 

You can reject all cookies (except strictly necessary cookies) in case you prefer not to receive them, and you can have your computer warn you whenever cookies are being used. You can delete the cookies that are already on your computer and you can set your browser to prevent them from being placed. Disabling cookies may, however, prevent some web services (including on this Website) from working correctly. Please be aware that when you have set your computer to reject cookies, it can limit the functionality of the Website and it is possible then that you will not have access to some of the features on the Website.

To disable cookies, or to receive a warning whenever cookies are being used, you must adjust your browser settings. You can adjust your browser settings to delete certain cookies. Visit the “help” section of your browser for how to manage your cookie settings, or follow the links below:

  • Internet Explorer: http://support.microsoft.com/gp/cookies/en 
  • Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies 
  • Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647 
  • Safari: http://support.apple.com/kb/PH5042 
  • Opera: http://www.opera.com/browser/tutorials/security/privacy/ 

 

For further general information on cookies and more detailed advice on how to disable and enable them please go to http://www.allaboutcookies.org.

Website analytics 

We require statistical information about the usage of our websites to design them to be user-friendly and improve our services. For this purpose, we use the web analysis tool described in this section below. The usage profiles created by this tool using cookies or by evaluating so-called server log files (see above) are not combined with personal data; in particular, the tool anonymizes IP addresses upon collection.

The following section contains information on the tool provider and how you can object to the collection and processing of data by the tool. Please note that the tool may use so-called opt out cookies to remember your objection. This opt out function relates to a device or browser and is thus valid for the terminal device or browser used at this time. In case you use several terminal devices or browsers you must opt out on every device and in every browser used. Additionally, you can generally avoid the creation of usage profiles by generally deactivating cookie usage.

Google analytics 

Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website, Google will use this information for evaluating your use of the website, compiling reports on your activity for us and third parties who help operate and provide services related to the website. Google will not associate your IP address with any other data held by Google. You may refuse the use of these cookies by selecting the appropriate settings on your browser as discussed in this policy. However, please note that if you do this, you may not be able to use the full functionality of the website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB or here.

Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.

This privacy statement was last updated February 23, 2023

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